If you’re looking to rank higher on Google, you need to make sure that your website is up to par. There are many aspects of what goes into making a great website, but if we focus on just the SEO aspect of this equation, there are seven key things you should be doing. Want to learn more join our digital marketing course online.
- Know Your Audience
If you want to increase your search results on Google, the first thing you need to do is figure out who your audience is.
This may seem like a simple step but it’s actually one of the most important things you can do.
If you don’t know who your audience is and what they like then how are you going to create content for them? You won’t even know what keywords they use when searching or what kind of ads they are looking at.
- Choose the Rights Keywords
When it comes to choosing keywords, you want to make sure they are descriptive of the products or services you are selling. You also want to be sure that they are relevant to your audience. Using a keyword tool can help you find these keywords.
You will want to avoid using competitive words because they are too competitive and people have already done their research on those words, making it harder for you to rank for them.
- Optimizing the Content
Third, you need to weave those keywords into your content in a way that doesn’t make it seem too forced. There are two main ways to do this: using the keyword naturally and using synonyms. This means writing your content as if you were speaking to someone who was unfamiliar with the topic and wanted to learn more about it.
Write like you would talk, rather than writing like an academic paper or press release, which often includes lots of jargon that only people already familiar with the topic will understand.
You want to write for your target audience, not for Google’s algorithm; if people can’t understand what you’re trying to tell them then they won’t click through from their search results and read what else you have written!
- Get all the Webpages Indexed
Make sure that the Google algorithm can crawl through all of your pages and get them indexed.
Use the same URL structure throughout your site. This will help with user experience, but it can also improve how well Google indexes your website’s content.
If you’re using HTTPS, make sure that all of those URLs are working properly. You don’t want any 404s or redirects because they’ll hold up users from being able to access the content they need from you to find what they’re looking for on Google Search results pages (SERPs).
Create a sitemap so that Google knows about every single page on your site, including where each one resides within the hierarchy of subdomains, subfolders, and file names if applicable.
This will allow them to be crawled more efficiently than having someone manually go through each page looking at its metadata tags like title tags before deciding whether or not it should be included as part of search results listings due simply by being linked directly off another page somewhere else on the domain since both were considered equal value which wasn’t necessarily true when comparing two different pieces
- The Website Should be Mobile Friendly
Fifth, make sure your website is responsive and can be viewed on any device. The more people who can find you, the more likely they are to purchase from you.
You may also want to work on making sure that your website loads quickly and is easy to navigate for all visitors.
- Building Quality Backlinks
Sixth, you want to build quality backlinks. Backlinks are links from other websites that point back to your site. Quality over quantity is the name of the game here—you don’t need hundreds of thousands of backlinks, but rather a small number of high-quality ones that help Google discover new content on your site and understand how valuable it is for users.
You can get backlink opportunities in several ways: guest posting, social media outreach, and more advanced techniques like link-building software or private blog networks (PBNs).
- The Website Should be User Friendly & Call To Action
The seventh thing you can do to improve your Google search results is to make sure that your site has a good user experience flow with easy navigation and clear CTAs (calls to action).
Google is looking for sites that are quick, responsive, and easy to use. They want their users to have a good experience when they search for something on Google. They want people who are searching for information about your company or product to be able to find it quickly and easily. If your website isn’t set up in this way then you could lose out on traffic from Google.
- Adding Physical Address & Phone Number
Finally, optimize for local search by including a physical address and phone number on your website’s contact page. This is an important step to take if you’re looking to attract clients in your area.
Use a local business listing service such as Google My Business, Yelp, or Foursquare to create your online business profile. These platforms will allow you to submit accurate information about the services you provide and showcase reviews from previous customers, which can help drive new customers to your door! If you don’t have time (or expertise) on hand, there are plenty of services that offer this type of support at an affordable rate.
Finally—and most importantly—use a physical address and phone number on your website so that people know where they can find you! In addition, if possible add driving directions right into the copy so users will be able to use GPS navigation systems provided by their smartphones (or even print out directions).
Follow the First Seven Step
The first seven steps will help increase your search results on Google without being too difficult. The last step is optional but very helpful if someone is looking for something near them locally. Let’s get started!
Conclusion
We hope this article helped you learn how to increase your search results on Google. If there is anything else we can help you with, please contact us and we will get back to you as soon as possible!
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