When the industry is going through a disruption, it’s not always easy to know where the next opportunity lies. Even if you’re looking for an edge or are trying to figure out which path to pursue, there might come a point where you just don’t know what to do anymore. Everything seems so uncertain.
But that doesn’t have to be the case. There are small clues everywhere, and only someone with an acute awareness of their environment could see them and take action accordingly. And that is exactly what we hope this article can do for you; help you make sense of your current situation and decide which direction is right for your design career as well as your business. Here are five insights every designer should consider before they decide on their next move:
CONTENT IS HIGHLY VALUABLE ASSET
More and more, content is the most important asset on a website. Websites that offer compelling and relevant content get higher ranking in search engine results. That makes it easier for companies to find their target audience.
But marketers are also taking note of this shift. Now, businesses are using inbound marketing methods to attract customers for their products or services.
For example, social media platforms like Facebook and Twitter have become great sources for business development because they allow brands to engage with people who are interested in their product or service through pre-made content.
The bottom line is that these strategies aren’t going anywhere anytime soon, which means designers must be prepared to take up this challenge as well as any other additional tasks that come along with it.
USER RESEARCH IS A KEY
User research is the key to success in any profession. It’s what makes your website or app intuitive and easy to use, it’s what guides you towards outstanding design, and it is what gets you better rankings in search engines.
It’s clear how much importance user research plays in web design. But now that we’re seeing more and more websites reliant on machine learning rather than human input, the importance of user research is even more vital. The machine learning algorithms are often developed without proper understanding of the end-user, so they may be sending out biased data and can easily perpetuate stereotypes. This will make it harder for you to create a site that people actually enjoy using and want to return to again and again.
STATIC SITE IS QUEEN
As much as web design is in a state of flux right now, the static site trend is going to be here for a long time. As of today, we have already seen it take over and dominate the world of websites. With their popularity on the rise, they are becoming the standard way of building a website these days and will continue to do so in the future. Static sites are faster than dynamic sites, cheaper to build and maintain, and don’t require any hosting fees.
VR/AR IS THE NEW FRONTIER
Virtual Reality and Augmented Reality are emerging trends that will have an impact on the way people work, play, and socialize. These technologies can be used for anything from gaming to instruction to education. Web designers, in particular, are being inundated with opportunities to explore these new technologies like automation, artificial intelligence based tools, and many more which will help them take their design skills to the next level.
To start exploring VR/AR as a design career option, consider looking into toolsets like SketchUp and Cinema4D. This is one way you can get a sense of what these tools are capable of before diving headfirst into the software itself. Additionally, you should look at how other people are using VR/AR as part of their marketing strategies.
For example, Nike’s recent release of its new “Nike Air” collection was integrated with VR technology to make it possible for consumers to virtually try on the shoes while they shop online or in-store. It’s not difficult to see how this could be a successful strategy for others; it’s just important to keep your eye out for what might be right for your business as well.
BEYOND THE DISRUPTION
The industry is going through a disruption, and you probably already have a sense of what that means for you. The web design landscape has been dramatically and continuously changing since the advent of the internet. Now that we are more interconnected than ever before with social media and information sharing, it’s important to think about how this will affect your work in the future. Not only is this a time of solidarity for designers as we pull together to solve problems related to content creation and consumption, but it’s also a time of opportunity.
Web designers will face a myriad of challenges in 2022. Content, user research, static sites, VR/AR and beyond the disruption will be all in the mix.
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